Who is Coach AJ?
Coach, Communicator, &
inspiringly Crazy
"...while our past invited speakers put their audience to sleep, Coach AJ awakens his audience to new realizations and learnings."
Academic Foundations and Professional Certifications
Known fondly as Coach AJ, his path is defined by a deep-seated interest in human nature, communication, and the psychology of change. A proud alumnus of the University of the Philippines-Manila, AJ earned his degree in BA Organizational Communication and later pursued an MA in Development Communication from the same institution. His academic foundation is further enriched by units in BA Philosophy from Adamson University (Rogationist Seminary College), reflecting a lifelong commitment to understanding both the logic and the spirit of human interaction.
AJ’s expertise is backed by rigorous international certifications. He is a board-certified Associate Neuro-Semantic Metacoach (ACMC) and a Certified Master Practitioner of Neuro-Linguistic Programming (NLP), recognized by two international governing bodies.
A Career Built on Diverse Experience
Coach AJ’s professional journey began in the Business Process Outsourcing (BPO) industry, where he rose through the ranks to become the assistant manager of the training department for one of the country’s most respected firms. This corporate grounding transitioned into a successful career in Public Relations, where he formulated effective campaigns for industrial marketing firms, international artists, and religious congregations.
Beyond the corporate sphere, AJ has spent years as a trusted voice in media. He currently hosts two weekly programs on 89.9 DXGN Spirit FM Davao, “Jamming at GN” and “Coach Notes.” His digital footprint includes the humor and personal blog “Istirero,” which garnered over 1 million hits and earned him the Globe Tatt Pilipinas “Blogger Phenom” award for Davao City in 2013.
Community, Faith, and Personal Life
Coach AJ’s entry into the world of speaking and facilitation was guided by his active involvement in the Youth Ministry and collaborations with the Diocese of Parañaque. He has worked extensively with the Catholic Educational Association of the Philippines (CEAP) and the Rogationists of the Heart of Jesus, creating programs for young people and church workers.
Today, AJ resides in Davao with his wife, Arlene. While they look forward to building a family of their own, they are accompanied by their energetic dog, Brady. His work continues to be a blend of scientific methodology and a belief in providence, sharing life experiences across the Philippines.
